Prime1. Introduction
Prime Slot Rating (“we”, “our”, “us”) is committed to protecting the privacy of all visitors to our website, primeslotrating.com (“the Site”). This Privacy Policy explains how we collect, use, store and protect your personal information when you visit our Site.
By accessing and using the Site, you acknowledge that you have read and understood this Privacy Policy. If you do not agree with our practices, please do not use the Site.
2. Who We Are
Prime Slot Rating is an independent affiliate website that provides reviews, ratings and comparisons of UK licensed online casinos. We do not operate any gambling services, accept wagers or process financial transactions. Our revenue comes from affiliate commissions when visitors click through to casino operators via our links.
3. Information We Collect
3.1 Information Collected Automatically
When you visit our Site, we may automatically collect certain information about your device and browsing behaviour, including:
- IP address (anonymised where possible)
- Browser type and version
- Operating system
- Pages visited, time spent on pages and navigation paths
- Referring website or search engine
- Date and time of visit
- Screen resolution and device type
3.2 Cookies and Similar Technologies
We use cookies and similar tracking technologies to improve your experience on the Site, analyse usage patterns and remember your preferences. For detailed information about the cookies we use and how to manage them, please see Section 7 below.
3.3 Information You Provide Voluntarily
We do not require you to create an account or provide personal information to use the Site. However, if you contact us via email, we will collect the information you provide in your correspondence.
4. How We Use Your Information
We use the information we collect for the following purposes:
- To provide, maintain and improve the Site
- To analyse usage patterns and optimise our content
- To detect and prevent fraud, security threats or technical issues
- To comply with legal obligations
- To respond to enquiries if you contact us
5. Legal Basis for Processing
Under the UK General Data Protection Regulation (UK GDPR), we process your personal data on the following legal bases:
- Legitimate Interests: We process automatically collected data to maintain and improve the Site, which constitutes a legitimate business interest.
- Consent: Where we use non-essential cookies, we will obtain your consent before placing them on your device.
- Legal Obligation: We may process data where necessary to comply with applicable laws and regulations.
6. Data Sharing and Third Parties
We may share your information with the following categories of third parties:
- Analytics Providers: We may use services such as Google Analytics to understand how visitors use the Site. These providers may collect information about your browsing activity across different websites.
- Affiliate Partners: When you click on a casino link, the receiving operator may collect information about the referral through cookies or URL parameters.
- Hosting Providers: Our website is hosted by third-party services that may process server logs containing your IP address.
- Legal Authorities: We may disclose data if required by law, regulation, court order or governmental request.
We do not sell, rent or trade your personal information to third parties for marketing purposes.
7. Cookies
7.1 Types of Cookies We Use
Essential Cookies: These are necessary for the Site to function properly. They enable basic features such as page navigation, age verification and cookie consent preferences. The Site cannot function properly without these cookies.
Analytics Cookies: These help us understand how visitors interact with the Site by collecting information about pages visited, time on site and navigation patterns. This data is aggregated and anonymised.
Functional Cookies: These allow the Site to remember your preferences and provide enhanced features, such as remembering that you have confirmed your age.
7.2 Managing Cookies
You can control and manage cookies through your browser settings. Most browsers allow you to refuse or delete cookies. Please note that disabling certain cookies may affect the functionality of the Site.
8. Data Retention
We retain automatically collected data for a period of up to 26 months, after which it is deleted or anonymised. If you contact us directly, we will retain your correspondence for as long as necessary to resolve your enquiry and for a reasonable period thereafter.
9. Data Security
We implement appropriate technical and organisational measures to protect the personal data we process. These measures include encryption of data in transit (via HTTPS), regular security reviews and access controls. However, no method of transmission over the Internet is 100% secure, and we cannot guarantee absolute security.
10. Your Rights
Under the UK GDPR, you have the following rights regarding your personal data:
- Right of Access: You can request a copy of the personal data we hold about you.
- Right to Rectification: You can request correction of inaccurate or incomplete data.
- Right to Erasure: You can request deletion of your personal data in certain circumstances.
- Right to Restrict Processing: You can request that we limit the processing of your data.
- Right to Data Portability: You can request your data in a structured, machine-readable format.
- Right to Object: You can object to processing based on legitimate interests.
- Right to Withdraw Consent: Where processing is based on consent, you can withdraw it at any time.
To exercise any of these rights, please contact us using the details provided in Section 13. We will respond to your request within one month.
11. International Transfers
Some of our third-party service providers may process data outside the United Kingdom. Where this occurs, we ensure that appropriate safeguards are in place, such as Standard Contractual Clauses or adequacy decisions, to protect your data in accordance with UK GDPR requirements.
12. Children’s Privacy
The Site is not intended for persons under the age of 18. We do not knowingly collect personal information from children. If we become aware that we have collected data from a person under 18, we will take steps to delete that information promptly.
13. Contact Us
If you have any questions about this Privacy Policy or wish to exercise your data protection rights, you may contact us at:
Prime Slot Rating
Email: privacy@primeslotrating.com
14. Complaints
If you are not satisfied with how we handle your personal data, you have the right to lodge a complaint with the Information Commissioner’s Office (ICO), the UK supervisory authority for data protection issues:
Information Commissioner’s Office
Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF
Website: ico.org.uk
15. Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. Any changes will be posted on this page with an updated “Last updated” date. We encourage you to review this page periodically.